a+d>mx is a project from Nouvel Studio, associated with STUDIO grupo di (www.grupodi.com) and Pantiestudio (www.pantiestudio.com), to present the market a new proposal of state-of-the-art glass design, supported by the talent of a selected group of recognized professionals in the fields of architecture and design in Mexico. The project was conceived in May 2005 and promoted from its beginning by Lorenzo Diaz Campos, CEO of grupo di, Jorge Cejudo and Manuel Fernandez Oria, directors of Pantiestudio, who joined their abilities to Michael Kramer’s, director of Nouvel Studio, in order to perform each and every step taken in order for this project to take shape.

The objective

The skill characterizing Nouvel Studio is visible in a collection of drinking glasses that projects in its shapes, colors and textures the essence of each of the architects and designers in the team.

The talent of this group of professionals is captured in the design of a glass that was developed with the collaboration of Michael Kramer and his extraordinary team of technicians and craftsmen specialized in the noble craft of glass shaping.

Nouvel Studio invited the following architects and designers to light up their lamps and design a glass:

From May 2007, this exclusive team has participated in collective and individual work sessions at Nouvel Studio, learning and experimenting the secrets and techniques of working with glass.

Starting on Wednesday October 24th until Saturday January 5th, the a+d>mx collection was presented in an exhibition at the Franz Mayer Museum of Mexico City. Under the direction of Nouvel Studio and with collaboration of y STUDIO grupo di and Pantiestudio, which reflects in 13 different glass designs, the talent, knowledge and inspiration of this group of Mexican architects and designers. For the first time a project is presented which highlights the values of the industry and design in contemporary Mexico.

The curator of the exhibit was Ana Elena Mallet and its tour presents an introduction to glass, as well as an example of what the Mexican industry develops in this field, truly represented by Nouvel Studio. The glass, a simple element of our daily lives and the reinterpretation that a singular group of professionals in architecture and design can make. The objective of the exhibition is to take a tour through the process that was experienced by the architects and designers who joined this project, and synthesize through images, graphics and objects the creative and productive process of the important glass industry.

The commercial launch was in Casa Palacio (www.casapalacio.com.mx), a unique store designed exclusively for home products.

The tradition of glass production arrived in Mexico from Europe more than 500 years ago, and has been treasured and lovingly cultivated with a total commitment for this old craft. The presentation of the a+d>mx collection is the celebration of the communion between high-quality production and good design. We are on the beginnings of a new tradition.